Selection of Logistics Service Provider for the E-Commerce Companies in Pakistan Based on Integrated GRA-TOPSIS Approach

Recently, the demand for third-party logistics providers has become extremely relevant and key subject businesses to enhance their service quality minimize costs. The success factor an e-commerce business is product delivery, provider responsible that. Each 3PLP its own characteristics, meaning it important select most suitable business. This study uses a combination of grey relational analysis (GRA) Technique Order Preference by Similarity Ideal Solution (TOPSIS) method, assisting decision makers in choosing best e-business. A case company based Faisalabad, Pakistan, was selected demonstrate steps proposed methods. In this process, seven criteria suppliers were considered, then alternatives among four companies using method.